Field Guides
- No.
- 01
- Read
- 3 min
- Updated
- Sep 2026
Undercharging isn’t humility.
It’s a bug.
A private client or an event planner just asked what you charge. Answer that question in three minutes, with a number you can defend, not a guess you’ll regret.
Your price is only step one.
You now have a number. You still don’t have the words to send it, what to say if they push back, or a clear idea who’s actually going to say yes to it. That’s the rest of the kit.
Rate
Done, see above.
Pitch
A ready-to-send message matched to this booking, plus how to answer a counter-offer without caving.
Buyers
Who actually books and pays for an act like yours, in your market.
The preview below is generated live from your own answers: real copy, not a mockup. Edit the fields above and it updates.
Unlocks every word above: the full pitch, the counter-offer response, and all four buyer types, ready to copy, personalized to your act.
Unlock full kit for €39 Secure checkout via Stripe · instant deliveryYou know your price and your pitch. You still don’t have a list of names.
The Client Finder takes your kit and turns it into an actual list: named agencies, planners, and companies in your market who book acts like yours. Get in touch to hear when it’s ready.
Get in touch →Twenty years of touring taught me the same lesson every musician here already half-knows: the fee was never the risky part, the guess always was.
I’ve spent my career as a touring musician, and along the way I’ve watched too many genuinely excellent musicians undercharge simply out of habit, never out of any shortage of skill. Set Rate exists so the next number you send is one you can stand behind, because a musician who prices with confidence lifts the respect the whole industry is owed.
Heli, Kasvu Creative